Cheers for fighting the good fight on two fronts: making vegan food more accessible and delicious, and fighting unscientific claims!

One suggestion: while I understand the frustration, I’d love to see you guys refrain from calling the false claims “ridiculous” and “unfathomably illogical”, as well as from colorful wording like “cynically peddles a toxic brew.” How about unapologetically setting the record strait but refraining from this (sometimes implicit, sometimes explicit) ad hominem? Ad hominem is a rhetorical fallacy (as in, has zero or even negative truth value) and can turn people off via the backfire effect (more on that here — https://skepticalscience.com/docs/Debunking_Handbook.pdf ).

Good luck! As a pro-science vegan, I am rooting for you 100%!